It’s hard enough to get customers for your Etsy business. After all, there is a lot of competition these days. So once you’ve got people on the hook, it’s important not to let them go.
If you manage your customer experience well, then you’ll build up a strong following of loyal customers. And that’s something that’ll allow you to really build a successful venture. While there are many components that’ll make your customers happy with your company, there’s perhaps none quite as important as showing that you genuinely care about their needs and interests.
In this blog, we’re going to run through some tried and tested methods for doing just that. Take them all on board, and there’ll be no doubt that your Etsy business cares about its customers.
Offer Freebies and Exclusives
Many people offer introductory deals and other freebies to entice new customers. But what about the people who have already been supporting your business?
It’s easy to see why a business might reserve its freebies and exclusives for new customers, but that doesn’t mean that it’s the right approach. Your existing customers will value the discounts and other incentives that you offer them just as much as anyone else does.
You don’t need to have a reason to offer these exclusives — just hit them with a random discount code every now and again, for no other reason than you want to brighten their day.
Make Yourself Available
There are shops who are just interested in getting their customer’s money. But it becomes pretty easy to see that those businesses don’t really care.
For your business, you can show your customers that you care by making yourself available to answer any questions or queries that they may have. This doesn’t just show that you care about the customer experience, either. It’ll also show that you have genuine knowledge about the goods or services that you provide, which will further enhance customer faith in you.
Handle Complaints
It’s easy to deal with customers when everything’s going well. But what about when it’s not going well? That’ll be the true test of your relationship with your customers.
How you handle complaints and errors will go a long way towards showing the level of care and concern that you have for your customers. Caring companies go above and beyond to ensure that their customers are happy with the service they receive.
It’s worth looking back over how you dealt with complaints in the past and making sure that your process was as smooth, efficient, and helpful as it could have been. If it wasn’t, then you’ll know that some improvements are needed.
Provide A Safe And Secure Environment
People can have hopeful expectations that the goods and services that they receive from companies will be as good as they hope they’ll be. But before all that, they have some basic expectations. They expect that they’ll be kept safe and healthy when they’re interacting with your business.
If you have an online store, this will mean investing in your digital security. If you have a real-world store, it’ll mean taking precautions against the coronavirus. Even offering hand gel can go a long way towards showing that you can, so if you don’t yet offer it, be sure to do so. Faucets Canada offers a variety of touchless hand sanitizer dispensers that’ll let your customers know that you care about their safety. And of course, you should also ensure that you have a safe and clean environment, where people are unlikely to trip, fall, or otherwise injure themselves.
Follow Up with After-Sales Care
You can offer little more than just whatever goods or services the customer buys. If you complete that transaction, then you fulfill the agreement.
However, that’s really just the bare minimum of what you should offer your customers. While you don’t have to, there’s a lot to be said for following up with your customers after they’ve made a purchase. Ensure that they’re fully happy with whatever it is that they’ve received.
Every customer knows that a company is going to work hard to get their attention before they’ve made a sale. If you can show that you care about their experience even after you’ve got their money, then you’ll really stand out from the crowd.
Show Your Etsy Customers You Care
There’s much to be said for going above and beyond to show your customers that you care. It’s not just good from a business perspective. It’s also just the right thing to do. They’ve put trust in you; let them know they can have trust in you.
