Top 2020 Toy Trends from Holiday of Play We Absolutely Love!

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Last week I had the opportunity to attend the hottest toy conference of the year, Holiday of Play, virtually! Have to say, it’s quite fun being able to hang out on my favorite reading chair while tuning into the buzz on what’s new in the toy world. Some “new norms” you can appreciate.

Toy vendors at Holiday of Play demonstrated their new offerings via Zoom calls and video presentations. Just like an in-person conference, there was plenty of opportunity to interact with virtual booths and attendees.

As I milled about the conference, soaking in all the toy goodness, a few themes arose. There are definitely some exciting trends in the toy world right now.

Two of these exciting trends we found absolutely worthy of taking special note of. As you head out to shop for the upcoming holiday season keep them at the top of your list!

Two Top 2020 Toy Trends from #HolidayofPlay We Absolutely Love!

Social Responsibility

Toys often reflect the modern world, miniature imaginative versions expressing fascinating aspects of life. One of the most inspiring trends to see happening in the toy development realm are the wealth of toys focused on inclusivity, kindness, and sustainability.

From Crayola’s Colors of the World Skin Tone Crayons that help kids express their #TrueSelfie to Madame Alexander’s Kindness Club Dolls the feature girls who strive to make the world a better place through caring and respect, parents can easily find toys that reflect their child’s individuality.

Environmental-focused toys are making a big splash this season, too, with the Real Rigs Recycling Truck from Kid Trax and Geomagworld USA’s Geomag Classic Panels made from 100 percent recycled plastic.

Pushing play to the next level, Snap Circuits Green Energy from Eleneco offers kids the hands-on opportunity to explore clean energy concepts, such as electric cars, windmills, and hand-generated power.

There’s certainly no shortage of offerings for social responsibility-focused toys this season, be sure to add plenty to your list!j

Family Play

With at-home entertainment a top trend right now, the game industry has responded with some wonderful new family-friendly games and activities.

Horizon Group USA offers wealth of craft and activity kits, including their popular Mixy Squish air-dry clay line. New for the 2020 season is the Mixy Squish Tabletop Creativity Desk with oodles of options for creative play.

Parents looking to encourage learning through play will love Smartlab Toys Tiny Robots kit. Kids (and parents) can design and build miniature working machines. See who comes up with the best design or place your bets and race the robots!

There’s plenty of new board and card games options available, too. Exploding Kittens has developed a wildly-fun new game to enjoy called A Game of Cat of Mouth. With cats, rainbows and a pinball-like magnetic-powered game play, this will be a family favorite, for sure.

Kids of all ages will love Funko Games Marvel Battleworld Mystery of the Thanostones collectible adventure game chock full of favorite characters and engaging play. Funko Games also has gone retro with some fantastic family favorites featured in games with offerings like Disney Haunted Mansion Call of the Spirits, National Lampoon’s Christmas Vacation Twinkling Lights Game, and the Gremlins Holiday Havoc card game.

Rev up your family play time with Far Out Toys NASCAR track sets including the new NASCAR Crash Circuit Road Course & Winners Circle and the NASCAR Crash Circuit Short Track Speedway. Everyone will love racing, wrecking, and rebuilding as you compete for the win!

If your looking for more holiday toy ideas, be sure to stop by The Toy Insider for all the latest finds and stay tuned for our annual Rural Mom Top Toy Guide, featured in November!


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Barb Webb. Founder and Editor of Rural Mom, is an author and sustainable living expert nesting in Appalachian Kentucky. When she’s not chasing chickens around the farm or engaging in mock Jedi battles, she’s writing about country living and artisan culture.
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